Ariel Kosacoff

Mind the Knowledge Gap

Nowadays, there are truly huge amounts of information, knowledge and theories easily available through white papers, studies, articles and books published. Each year, billions of dollars are spent on management training, MBAs courses and consulting. Professors Jeffrey Pfeffer and Robert I. Sutton wrote The Knowing-Doing Gap and are raising an interesting question: “Why is it that, at the end of so many books and seminars, leaders report being enlightened and wiser, but not much happens in their organizations?” They believe that the key lies in embedded influences that weaken an organization’s capability to turn knowledge into action and reduce the gap between them.

The challenge for companies is to develop a culture of action. And we believe that collaboration is capable of filling that gap. Currently, a company is limited only by its aptitude to connect team members and information rather than by a physical structure. The most important business driver is being able to link coworkers across teams and geographies. The ability to keep employees connected is not something that legacy systems and e-mail platforms can do effectively or perhaps at all.

Regardless of most managers agreeing with the importance of collaboration, it is often low on most CEO’s agendas. Business critical issues demand the executive’s attention and the organization’s resources. The gap is clearly observed by analyzing the distribution of expenditures on enterprise collaboration related efforts as compared to compensation for top-level executives.

It is crucial for the company to have a collaboration philosophy defined and for it to be respected top-down. Senexx’s SolvePath solution allows companies to leverage their existing knowledge base and the expertise of their Human Resources by empowering all team members with the information they need in a faster and easier way.